Teachertainment — Weekly Meeting Deck

Google Ads Performance

Total Spend

$138.37

Apr 10 – 16

Clicks

195

Total clicks

Impressions

5,073

Total views

CTR

3.84%

Click-through rate

CPC

$0.71

Avg cost per click

Conversions

1

All conversions

Campaign	Status	Spend	Clicks	Impr	CTR	Conv
Search \| Teachertainment Store	Active	$75.14	115	2,164	5.31%	1
Store \| PMax	Active	$63.18	80	2,896	2.76%	0
PMax \| Teacher Referral Program	Paused	$0.05	0	13	0.00%	0
TOTAL		$138.37	195	5,073	3.84%	1

Meta Ads Performance

Total Spend

$294.94

Apr 10 – 16

Clicks

208

Total clicks

Impressions

8,321

Total views

CTR

2.50%

Click-through rate

CPC

$1.42

Avg cost per click

Leads

2

Lead conversions

Campaign	Spend	Clicks	Impr	CTR	CPL	Leads
Leads Campaign \| Parents	$294.94	208	8,321	2.50%	$147.47	2
TOTAL	$294.94	208	8,321	2.50%	$147.47	2

Meta Actions Breakdown: 118 link clicks, 130 video views, 25 post reactions, 21 landing page views, 1 add to cart, 1 on-site lead, 1 pixel lead

Email Campaigns

LAUSD Strike Email

National Library Week Email

Earth Day Email

Subject Line Options

1 Earth Day Is Tomorrow, Grab Our Activity Packet 🌎

2 Get Ready for Earth Day With our Activity Packet

3 Your Earth Day Lesson Plan Is Ready

4 Earth Day Activity Packet Just Dropped

Preview Text Options

1 A fun, multi-page Earth Day activity packet for just $2.99

2 Vocabulary, word searches, recycling exercises, and more — all Earth Day themed

3 Build academic skills while promoting environmental awareness

4 Get your students Earth Day ready with this print-and-go packet

Blog Content

Earth Day Blog Post

Social Media Posts

This Week: 3 Facebook posts + 3 Instagram posts published (Apr 10 – 16)

Note: "TT SM" screenshot was not found in uploads. Showing live post data from Facebook and Instagram below.

Workflows & Automations

Active GHL workflows running for Teachertainment:

Live Parents/Students: FB Lead Form → SMS → Emails

Live Student/Parent → Contact Tag

Live Teacher/School → Contact Tag

Live Contact Tag → 10% Email

Live Calendar Email & SMS Workflow

Live Appointment → Internal SMS

Live Teacher Referral Program Workflow

Live Abandoned Cart Flow (Squarespace)

SMS Status: SMS is active through the FB Lead Form workflow and Calendar workflow. All new leads captured via Meta's lead form receive an automated SMS + email nurture sequence. Abandoned cart flow triggers for Squarespace store visitors.

CRM & Contact Growth

Total Contacts

1,663

GoHighLevel CRM

Latest Lead

Apr 16

Newsletter signup via Zapier

Active Workflows

8

Published automations

Work Completed This Week (12 Tasks)

Ads

Create new campaigns as discussed in Friday's meeting (local parents lead, traffic store meta, Pmax store)
Created parent local ad on Meta
Created Store PMax campaign

Email

Create National Library Email
Make edits to National Library Email
Schedule National Library Email (after approval)
Schedule Strike Email (after approval)

Content

Create National Library Blog
Create thumbnail for scavenger hunt resource
Upload scavenger hunt resource on store page for $0.99
Create meeting deck

Research

Research platforms and integration options to convert printable worksheets into interactive online worksheets and report findings back to Jake

Coming Up Next Week

Finalize and schedule Earth Day email campaign
Monitor new PMax Store and Meta Parents Lead campaigns
Review social media scheduling for upcoming week
Continue monitoring abandoned cart workflow performance
Explore interactive worksheet platform findings from Jake research